What lady-like optimism, energy and playful romps through the city streets of Paris.
The Miss Dior 'Cherie' campaign, directed by Sofia Coppola.
A girl with a beret and ribboned Dior boxes- because it's so charming to shop the Avenue Montaigne on a bike. Or the pastel balloon bouquet lifting 'Cherie' high above Paris which puts the ending of Le Ballon Rouge (1956) in mind. It's for chic, grown-up, fuschia-pink wearing big girls. Le irony, le insouciance, le charm, le tounge-in-check... chesnut trees, vintage magazines, the girl with white cyclamen and balloons. Bridgette Bardot 'ye ye song.'
The perfume was launched in 205 by John Gallinao. He cities his inspiration from Stevie Wonder's 'My Cerie Amour,' and a vintage gown from the Dior archives called 'Cherie."
Pinks, pastels, soaring and with a 1960s French pop-girl soundtrack- what's not to love.
The Miss Dior 'Cherie' campaign, directed by Sofia Coppola.
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| [via google images] |
The perfume was launched in 205 by John Gallinao. He cities his inspiration from Stevie Wonder's 'My Cerie Amour,' and a vintage gown from the Dior archives called 'Cherie."
Pinks, pastels, soaring and with a 1960s French pop-girl soundtrack- what's not to love.