ooh la la

What lady-like optimism, energy and playful romps through the city streets of Paris.
The Miss Dior 'Cherie' campaign, directed by Sofia Coppola.

[via google images]

A girl with a beret and ribboned Dior boxes- because it's so charming to shop the Avenue Montaigne on a bike. Or the pastel balloon bouquet lifting 'Cherie' high above Paris which puts the ending of Le Ballon Rouge (1956) in mind. It's for chic, grown-up, fuschia-pink wearing big girls. Le irony, le insouciance, le charm, le tounge-in-check... chesnut trees, vintage magazines, the girl with white cyclamen and balloons. Bridgette Bardot 'ye ye song.'


The perfume was launched in 205 by John Gallinao. He cities his inspiration from Stevie Wonder's 'My Cerie Amour,' and a vintage gown from the Dior archives called 'Cherie."
Pinks, pastels, soaring and with a 1960s French pop-girl soundtrack- what's not to love.

le ballon rouge

[see film here]

A short film by Albert Lamorisse. I am smitten over this film, based in 1950's Paris. It is the most charming little film- the architecture, the old cars, the Parisian children in their vintage school clothes and the adorable French boy with his trousers hiked up and shirt tucked in. It brings a smile to my face.


"Le Ballon Rouge tells a simple tale of childhood innocence, completely untainted by false sentimentality. It is a short film, which manages to avoid dialogue mostly, and it has a surprisingly great deal to say about human nature, showing both the best and worst of humanity in a modern parable that speaks to everyone, whether five or ninety-five."

James Travers, 2001